Brunton Signs Pale Morning Media as Agency of Record

Here’s some news coming from the good folks at Pale Morning Media, looks like they are now the official PR and communications partner for Brunton. Here’s the press release:

Brunton signs Pale Morning Media as Agency of Record

Pale Morning Media to serve as Brunton’s public relations and strategic communications partner, effective January 1, 2010

RIVERTON, WYOMING (For Immediate Release) – Brunton has signed Pale Morning Media LLC as their public relations agency of record, effective January 1, 2010.

Headquartered in Riverton, WY at the foot of the Wind River Mountains, Brunton has been designing and manufacturing industry-leading camping, hunting, and navigational equipment for outdoor enthusiasts since 1894.

“Brunton enjoys a strong following across several different outdoor markets, including camping, backpacking, hunting, and boating,” said John Smithbaker, president of Brunton. “Pale Morning Media’s experience within these markets and beyond will be an asset to the brand.  We’re looking forward to working with them.”

Offering stoves, camp accessories, binoculars, scopes, compasses and portable power equipment, Brunton has the gear to compliment any outdoor lifestyle, from professional to recreational use and everything in between.

“We’ve been fans of Brunton for years, and we’re looking forward to working with them and their extensive lines of quality outdoor equipment,” said Drew Simmons, president of Pale Morning Media. “Their commitment to excellence across several outdoor categories is inspirational and we’re excited about the partnership.”

Brunton will join Pale Morning Media’s client roster, including Woolrich, Kelty, Sierra Designs, Ahnu Footwear, Simms Fishing Products, Primus camp stoves, Aquapac, GoMotion, the Northeast Regional Center of the National Wildlife Federation, Gibbon Slacklines, Origo Watches and Heidiskis.

Pale Morning Media will be representing Brunton at the upcoming Outdoor Retailer Trade Show in Salt Lake City from January 21-24. For media inquires, please contact Scott Kaier at scottk@madriver.com.

About Pale Morning Media:

Pale Morning Media is a public relations and creative communications agency specializing in the outdoor world.  Founded in 2001, Pale Morning Media blends custom strategies and spotlight tactics to achieve a single, simple goal:  telling their clients’ stories in the best possible light.

Blending an Eastern location with a Western perspective, Pale Morning Media is based in the Mad River Valley of Vermont, with a satellite office in Portland, Maine.

About Brunton:

With the creation of the company’s first compass in 1894, Brunton set the standard for quality and usability in outdoor equipment. Today, Brunton designs and manufactures a diverse line of stoves, camping equipment, headlamps, portable power, compasses, optics and navigational instruments.  Brunton is headquartered at the foot of the Wind River Mountains in Riverton, Wyoming and can be found online at www.brunton.com.

Kelty Now Offering Direct Sales

Big things are happening over at Kelty, where the 55-year old company will be offering direct sales to consumers in 2010. Here’s the press release:

Kelty readies for 2010 with direct to consumer sales

on the redesigned Kelty.com

Helping shoppers research, find, and purchase that perfect piece of gear, the new Kelty.com is highly interactive, easily navigated, and loaded with useful information

BOULDER, COLO. (For Immediate Release) – Kelty, outdoor innovator for over 55 years, has made shopping for Kelty gear easier than ever with the completely redesigned www.Kelty.com, featuring the added convenience and functionality of direct to consumer sales.

A variety of new features- including highly effective search tools to find gear, enhanced imagery and consumer reviews to research products, and heightened Facebook and Twitter interactivity- will be included on the new Kelty.com, more effectively connecting Kelty shoppers with the gear they need and the brand they love… just in time for the holidays.

The redesigned Kelty.com will have the added benefit of allowing Kelty fans to create wish lists, shop the entire Kelty line, and benefit from the most complete source yet of information about Kelty and Kelty products.

Intended to be continuously updated and refreshed, the new Kelty.com will feature several unique attributes, including a section for Kelty users post reviews, a featured products page, promotion updates, video product descriptions, and an interactive photo gallery to encourage Kelty consumers and business partners to revisit the site regularly.

“Here at Kelty, we design and build gear to help make it easier for busy, active, outdoor people to get the most out of their outdoor adventures,” said Sue Edmiston, Kelty marketing manager.  “With the new website’s upgraded research tools and direct to consumer sales, Kelty is now making it easier for these same people to find and purchase the gear they need.”

Further enhancing the Kelty shopping experience, Kelty.com will also give outdoor enthusiasts the ability to purchase equipment directly from a selection of five other online retail partners or locate a brick-and-mortar retailer near them.

When designing the site, Kelty worked with shoppers and benchmarked leading consumer websites to determine which features and functions were most important.  The resulting design and functionality of the new Kelty.com is a direct reflection of this input.

Kelty will continue to utilize shopper input to further enhance the new website.  This information will also be made available for Kelty retailers to more effectively address the needs of their customers.

KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Apex, Backcountry, Trail, Basecamp and KIDS. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com, or call 800.423.2320.